CBBC has been one of low+tritt's original clients, dating back to 1995. low+tritt was recently given the opportunity to update the CBBC brand, including a new logo identity and musical identity. In keeping with the evolution of CBBC, the signature musical "CBBC chimes" appear with an updated sound that is fresh and current, while echoing the heritage of the Foothills of the Great Smoky Mountains.
The musical identity featured in this 30-second television image spot, highlighting their 40th year, was composed and performed by the winner of the American Idol Songwriters' Competition.
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