low+tritt was retained to refine the brand, The Toggery.  low+tritt took what was previously branded as two separate stores under one roof, and simplified it with one common thread.  For Him. For Her:  It's a Pleasure.

low+tritt celebrated The Toggery's 75th anniversary through multimedia including this 15-second video for traditional and social media outlets.

low+tritt created a custom music identity to reinforce the pleasure.

low+tritt created several lengths of the music identity, including message on hold and this Holiday version.

low+tritt Radio:  Semi-Annual Sale, For Him.

low+tritt Radio:  Semi-Annual Sale, For Her.


low+tritt Print:  Magazine creative highlighting Joseph Ribkoff and a gift (card) For Her.


low+tritt Print:  Magazine creative highlighting Brackish and a gift (card) For Him.


low+tritt Email:  A non-traditional approach for an upscale clothing store, coinciding with the Louisiana Sales Tax Holiday.


low+tritt Direct Mail:  Mailer with detachable gift card for in-store use.


low+tritt redesigned The Toggery's website to showcase rotating seasonal collections as they premiere.