CBBC has been one of low+tritt's original clients, dating back to 1995.  low+tritt was recently given the opportunity to update the CBBC brand, including a new logo identity and musical identity. In keeping with the evolution of CBBC, the signature musical "CBBC chimes" appear with an updated sound that is fresh and current, while echoing the heritage of the Foothills of the Great Smoky Mountains.

low+tritt developed two 30-second television spots to feature the new logo and musical identity of CBBC Bank. This particular spot focuses on CBBC Bank's familiar faces and trusted support.

The second 30-second television spot in the series focuses on CBBC Bank's accessibility on the go with CBBC Mobile.

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